SEO June 10, 2021

Magento SEO – Dr Sebagh

We delivered a website that out-ranks the competition on the skincare side as well as the clinic side, with traffic and conversions having received a substantial increase.

Task

SEO - Search Engine Optimization

  • Strategy

    Keyword Research, Link Building, On-page Optimization

  • Design

    UI/UX Magento Design

  • Client

    Dr Sebagh

  • Tags

    search engine optimization, seo

Open Project

The Challenge

Increasing traffic, conversions and visibility for both sides of the client’s business, the skincare shop and the clinic. Building a completely new website structure meant we had to maintain the former urls with 301 redirects and also incorporate the new ones.

Our Approach

Increasing traffic, conversions and visibility for both sides of the client’s business, the skincare shop and the clinic. After weekly meetings with their team and a thorough keyword research based on data from Google Search Console, we have put together a plan to improve certain keywords that would increase traffic, conversions and visibility for the skincare side and the clinic side. With custom built modules we have optimized the on-site code for SEO and also worked at optimizing the category and subcategory structure as well as titles, descriptions and content all around the website. On the ecommerce side we are improving and maintaining broad/general skincare search keywords that generate a high volume of impressions in a month and also Dr Sebagh own brand specific keywords, such as product names and brand names that their competitors were targeting as well. On the clinic side we are targeting specific surgical and non-surgical treatments and services that the clinic is offering to their customers. We started an extensive link building campaign which enabled us to get better rankings and a higher domain authority.

The Result

We delivered a website that out-ranks the competition on the skincare side as well as the clinic side, with traffic and conversions having received a substantial increase.

We have managed to maintain and increase ranking for Dr Sebagh products at a world-wide scale and also dominate the search engines for their London based Clinic for keywords such as : thread lift london, ultralift skin tightening, ultralift which are searched for over 10,000 times in a month.

Let’s collaborate

Got a project?

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

Back

We use cookies to give you the best experience.