HBS Group - SEO

UK Based Educational, Hygiene and Office Equipment Supplier

The Challenge

Improving traffic, conversions and taking this client to a position worthy of their size, their history and position in the educational supplies industry.

Our Approach

After weekly meetings with their Director of Sales & Marketing and a thorough keyword research based on data from Google Search Console, we have put together a plan to improve certain keywords that would increase traffic, conversions and visibility for HBS Group.

With custom built modules we have optimized the on-site code for SEO and also worked at optimizing the category and subcategory structure as well as titles, descriptions and content all around the website.

We started an extensive link building campaign which enabled us to get better rankings and a higher domain authority.

The Result

We have successfully placed hbsgroup.net on the first page of google for keywords such as ‘educational supplies‘, ‘school supplies’, ‘exercise books’ and the list goes on, hbsgroup.net having over 350 keywords ranking first page now.

The organic traffic measured via Google Search Console has shown us an increase in organic clicks by 150% in the first 6 months.